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High performers who are ready
to stop performing — and start living.

RFA works with founders, executives, high-pressure professionals, and entrepreneurs — typically between 30 and 45, globally mobile, with a track record that speaks for itself.

The common thread isn't an industry or a title. It's a readiness — a moment where something has shifted enough to know that what got you here won't get you where you actually want to go.

If you've never asked for help in your life — and you're reading this anyway — that's enough to start.

  • Founders and entrepreneurs at inflection points
  • Executives who perform well and feel hollow
  • High achievers whose drive has gone quiet
  • People whose body is sending signals they've ignored too long
  • Anyone ready to unblock what's actually in the way
  • Those who want to build wealth, impact, and genuine freedom — simultaneously

This isn't coaching in the conventional sense.

Most coaching works on the surface — goals, habits, accountability. RFA goes underneath. We work on the identity, the nervous system, and the body simultaneously. Here's what that actually looks like.

Identity & Shadow Work

We dismantle the operating system.

The beliefs, the coping mechanisms, the version of you that was built to survive — not to thrive. We go into the shadow: the parts of yourself you've suppressed, avoided, or overcompensated for. We make them conscious. And then they lose their grip.

Nervous System Regulation

We teach your body it's safe.

A dysregulated nervous system is why you can't switch off, why the drive feels hollow, why your body is sending signals you keep ignoring. We use somatic breathwork, body-based practices, and nervous system protocols to shift the state you operate from — not just how you think about it.

Health & Physical Performance

We rebuild the body from the inside out.

Eilidh works with you directly on the physical dimension — sleep, hormones, nutrition, movement, recovery. Not as wellness add-ons. As performance essentials. Your body is the evidence of how you're actually operating. We take it seriously.

Lifestyle & Relationship Design

We redesign the life around the work.

Kristian and Eilidh both contribute here — your environment, your relationships, your daily architecture. The structure you live inside either supports your growth or undermines it. The people closest to you stop getting what's left over. They get the real version of you.

There's a reason you keep hitting
the same ceiling.


The income bracket you can't break past. The body fat percentage that won't shift no matter how hard you train. The relationship dynamic that keeps showing up differently but feels exactly the same. These aren't strategy problems. They're not discipline problems. They're held in place by the same controlled, forceful state you've been running on for years.

The nervous system creates the ceiling. It decides — unconsciously — what's safe, what's allowed, what you're permitted to have. No amount of harder work, smarter strategy, or better habits will push you past a limit set at the identity level. You can't outperform your own nervous system's idea of who you are.

When you let go of the controlled state — when the body finally feels safe enough to expand — the ceiling lifts. Not through force. Through the removal of what was holding it in place. That's when the income moves. The body changes. The relationships transform. All at once, because they were never separate problems.

01 — Regulate

Get out of survival mode.

Before anything can be built, the nervous system needs to be able to hold it. The old wiring gets identified and released. Sleep, food, and routine are rebuilt properly. Paced deliberately — because too much too soon overwhelms a dysregulated system. 30 days to 6 months, depending entirely on the person.

02 — Integrate

Build the system. Build the self.

Survival turns into building. Vision, mission, identity — all get specific. The Core Four gets installed: a daily operating system covering Calm Mind, Peak Health, Lethal Execution, and Strong Relationships. Not aspirational. Running.

03 — Expand

Warrior to king. Warrior to queen.

Certainty at an all-time high — mentally, physically, emotionally. Ease instead of force. Pull instead of push. You look phenomenal. You feel phenomenal. You move through life without exhaustion running underneath everything. The Core Four resets every 3–4 months. The physical is the anchor for all of it.

Included at every tier

Every RFA client receives

  • Weekly group coaching call — a live session focused entirely on mindset, inner work, and the mental performance principles that underpin everything we do. This is where the community does the work together.
  • Access to the RFA Knowledge Lab — a curated collection of frameworks, tools, and resources that support your programme. Not a course. Not a curriculum. A living library that evolves as you do.
  • Direct access to Kristian and Eilidh between sessions via the client channel.

Tier 01

RFA
PERFORM

Build the body. Install the system. Win consistently.

For high performers who want a physical foundation that makes them hard to beat and a lifestyle system that actually works. The simpler the system, the more powerful the result.

  • Everything in "Every client receives"
  • Monthly 1:1 coaching call
  • Full lifestyle system — training plan, weekly schedule, nutrition strategy
  • Minimum effective dosage training — designed around your life, not against it
  • Foundational mindset and performance work
  • Full strategy, planning, and accountability

"Structure, results, a system that compounds. You're done with things that don't stick."

Tier 02

RFA
PRO

Go deeper. Rewire what's running you. Become someone new.

Everything in Perform, plus the work that actually changes things at the root. Identity deconstruction, subconscious rewiring, and the inner work that most people spend years avoiding. This is where the real shift happens.

  • Everything in RFA Perform
  • Bi-weekly 1:1 coaching call
  • Identity deconstruction and subconscious rewiring
  • Shadow work — dismantling the patterns running your decisions
  • Limiting belief work applied to what you're navigating right now
  • Focus on who you're becoming, not just what you're achieving

"You've built something real. But there's a gap between who you are and who you know you could be. You're ready to go to the root."

Tier 03 — All In

RFA
VIP

The complete picture. Mind. Body. Identity. Biology. All of it.

Everything in Pro, plus weekly access and full biological optimisation. The highest level of proximity, the deepest level of work, and a complete picture of where you are. This is for the person who is all in.

  • Everything in RFA Pro
  • Weekly 1:1 coaching call — highest level of proximity
  • Full blood work analysis — biological optimisation for energy, recovery, and hormones
  • Weekly direct access to both Kristian and Eilidh
  • The deepest level of identity, consciousness, and inner work available
  • Bespoke strategy updated weekly as you evolve

"You're all in. Mind, body, identity, biology. You want weekly access and you want everything."

"The higher you go, the more specific, the more proximate, and the more complete the work becomes. Every tier is built on the one before it."

Not sure which tier is right for you?

Book a free discovery call. We'll tell you exactly where you are and what you actually need.

Book Your Discovery Call →

High frequency. Magnetic energy.
A life built on your terms.

What working together
actually looks like.

  1. 01

    Application

    Five minutes. A few honest questions about where you are and what's not working. No fluff, no funnel. Kristian reads everything personally.

  2. 02

    Discovery Call

    45 minutes to understand exactly where you are — what's working, what isn't, and what's actually underneath it. Direct, honest, no performance required. This is where we both decide if working together is the right move.

  3. 03

    Taster Coaching Session

    Before committing fully, you get to experience the work first-hand. A real session — somatic breathing, shadow work, nervous system down-regulation. Not a preview. The actual thing. Most people leave knowing they've never been in a space quite like it.

  4. 04

    Lifestyle Design

    Your coaching is built around your specific life, not a template. The pillars are consistent. The application is always personal — designed around the way you actually live and work.

  5. 05

    Weekly Sessions + Ongoing Support

    Weekly 1:1 sessions. WhatsApp access between sessions for the moments that don't wait for a schedule. The work happens in both places.

  6. 06

    Integration

    The real work is what happens between sessions — in the decisions, the conversations, the moments where old patterns try to reassert themselves. We track it. We use it. Nothing is wasted.

In their words.

"I finally saw the pattern I'd been running my whole life — and for the first time, I could choose differently."
Client — Entrepreneur
"I ran a marathon. But more than that — I rebuilt my life around what I actually want. That started here."
Rosalyn — Executive
"I had my first real cry in six years. I didn't know how much I needed that until it happened."
Kirsty — Deputy Head Teacher
"My period came back after two years. My body finally felt safe enough to function again."
Zoey — Creative Director
Read Full Stories
Ready?

Freedom. Wealth. Energy.
A life that actually feels like you.

The only thing between where you are and where you want to be is the work. Applications are open.

Book a Call